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A featured contribution from Leadership Perspectives: a curated forum reserved for leaders nominated by our subscribers and vetted by the Education Technology Insights Europe Advisory Board.

Jennifer Jones, Distance Learning Director


I got into online learning back in 2003, and the field I work in today would be almost unrecognizable to the person I was then.
Back then, online learning was built around a single device: a desktop or a laptop. Today, a student might start an assignment on a laptop, review instructor feedback on a tablet and check a discussion post from a phone, all within the same course, sometimes within the same hour.
That shift alone has forced distance learning professionals like me to rethink almost everything about how we design and support online programs.
The biggest change in my own thinking has been a move away from asking “how do we deliver courses online?” toward asking “how do we support the whole student experience?” That distinction matters more than it might seem.
Supporting online students now means meeting them technologically, across devices, and in the platforms they already use. It also means being available in the moments they have, which are often evenings or weekends, far outside a traditional office's hours. With small support teams and high expectations, this has pushed institutions toward scalable virtual support, strong self-service resources and technology intuitive enough that students aren't left waiting.
Engagement Without Overwhelm
One of the toughest balancing acts in online education right now is creating real engagement without undermining the flexibility that drew students to online learning in the first place.
Many students choose distance learning precisely because work, family or other obligations make a traditional campus schedule impossible. Load a course down with mandatory live meetings, heavy discussion boards, or constant group work, and you risk eliminating the very flexibility students need.
The answer isn't less engagement; it's more varied engagement. Instructor check-ins, self-assessments, short videos and moments for reflection can all draw students actively into the material without requiring synchronous participation.
Breaking content into smaller, more manageable pieces helps too. A student with twenty free minutes needs a course designed so that those twenty minutes produce real progress. It’s not about lowering the bar but about designing content that fits into people's actual lives.
Assessment matters just as much as engagement design. Adding a discussion forum or group project simply because “online courses are supposed to have interaction” doesn't create meaningful learning. Students invest when they can connect an assignment to their own goals or career path, and when the work feels relevant rather than performative.
The Faculty Factor
None of this works without well-supported faculty. Training instructors on which buttons to click in a learning management system isn't enough. They need to understand how to use those tools intentionally, in ways that build the kind of environment the institution actually wants students to experience.
“One of the toughest balancing acts in online education right now is creating real engagement without undermining the flexibility that drew students to online learning in the first place.”
That kind of support has to be an ongoing one, and not covered over a single onboarding session. And it has to be available in the moments faculty need it, just as we try to do for students. Some instructors want a hands-on workshop; others want a two-minute video they can pull up exactly when they need it.
Quality, Accessibility and Technology
Maintaining quality at scale requires structure. It means having a quality assurance framework, a common course template so students always know where to find assignments and support, and a regular course review cycle. Accessibility has to be built into that process from the start, not retrofitted after a student hits a barrier, which is exactly why frameworks that treat accessibility as part of quality, not a separate checkbox, matter so much.
Emerging technology, and AI in particular, is reshaping all of this quickly. Capabilities that were once locked inside specialized platforms are now sitting in front of every faculty member and student. Regardless of how novel a tool might be, it must be evaluated against one question: Does this actually improve the student experience?
A worthwhile tool should support learning, improve access or help students engage more meaningfully. It should not simply add another feature to a course.
Advice for Institutions Building for the Long Term
If I had one piece of advice for educators and leaders building sustainable online programs, it would be to decide first what you want students to experience and accomplish. Technology comes after that, not before.
Too many institutions adopt a tool first and then reverse-engineer learning activities around what it can do. It works far better in the opposite order: define the outcomes and experience you want, and then find technology that supports them.
Sustainability in distance learning doesn't come from chasing the newest tool. It comes from building around clear goals, for students and faculty alike, and then choosing the processes and technology that genuinely serve them.
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