Enroll Media Group

The hunt for an ideal school can begin even before a child is born, and with the abundance of independent schools out there, it is critical for school marketers to ensure they stand out. While the ultimate goal for a school is to get a student to enroll, it all begins with a search and questioning what makes a prospective family interested in the first place. In today’s world, the search typically begins online. Parents explore institutions over digital platforms such as Google or Bing, engage with social media and other school directories, before ultimately inquiring on the school’s website. With all of these digital touch points, schools need to ensure they show up in the results so they can generate and track these inquiries along their journey.

Enroll Media Group (EMG), located in Worcester, MA, is a certified women-owned digital marketing agency for schools. It was founded five years ago to help independent education institutions and other non-profit organizations by offering tailored digital enrollment marketing services. Constructing and managing customized digital marketing campaigns, the firm aids schools in reaching their target audiences to achieve their enrollment marketing and lead generation goals.

With extensive higher ed marketing experience, Angie wanted to bring that digital marketing for enrollment expertise to the independent school space. “I saw a need, and it was a space I felt connected to. We work almost exclusively with independent schools across the country. We understand that finding a school is a long process and it takes numerous touch points to reach, engage, and convert families online,” says Angie Ward, President and Founder of Enroll Media Group.

In addition to enrollment, Enroll Media assists clients with increasing open house or other event attendance, supplying inquiries from specific demographics and socio-economic backgrounds (e.g., geographies, household income, age, etc.), and establishing a refined and filtered prospective student and family list, or funnel, that the school can nurture and track to ensure they are maximizing their digital marketing investment long term, in a scalable way.

EMG focuses on providing the best-fit digital solutions and services while adhering to a school's budget. The agency also offers creative services, including print and digital ads and landing pages, as well as consulting services designed to educate school marketers on email marketing, web analytics and SEO to ensure they are utilizing these platforms and taking advantage of readily available, free tools from Google.

EMG’s onboarding process consists of a discovery phase lasting six to eight weeks prior to going live with any campaign. Seeing themselves as an extension of the school’s team, EMG team members engage with their clients to determine and create a media plan and construct a strategy to achieve their goals.

A testimonial for EMG comes from one of its many satisfied clients, St. Sebastian’s School, in Needham, MA.

"We consider the EMG team to be true colleagues, fully invested in St. Sebastian's School and our mission. Their marketing expertise and industry perspective help us think big, and their organization and work ethic help us tackle the small details-always together.”

It’s really our team that sets us apart. We’re all fully invested in the success of our partners, and are intimately connected to the space we serve and the tools we leverage to drive forward-thinking strategies and campaigns

St. Sebastian's wanted to identify the platforms driving results for them. Enroll Media created various local media ads and digital ad campaigns, zeroing in on the platforms generating the most qualified entries. To no one's surprise, the enrollment process was a huge success, and EMG has been collaborating with St. Sebastian's School for four years since.

Enroll Media Group is the entrusted digital marketing partner for 70 plus independent schools across the country and also works with non-profit organizations including museums, charities, and mission-driven organizations in the New England area.

“It’s really our team that sets us apart. We’re all fully invested in the success of our partners, and are intimately connected to the space we serve and the tools we leverage to drive forward-thinking strategies and campaigns.”

As an industry expert, Angie Ward also presents at conferences and webinars and is the co-host of the Upgrade School Marketing podcast.

Over the last 5 years, EMG has proven itself in the industry as a valuable asset to institutions to generate leads and maximize enrollments by successfully utilizing digital platforms to drive results.