Paskill Stapleton & Lord

As today’s students and their families can easily search for colleges on their own terms, an institution’s ability to influence their decision-making becomes more difficult. Effective engagement requires high-tech marketing strategies as well as trusted relationships with recruiters.

Creating comprehensive enrollment marketing that effectively and authentically engages students and families is the goal of Paskill Stapleton & Lord (PS&L). PS&L brings out the best in small to mid-sized private institutions, colleges, and universities and helps them share a reliable and exciting brand story with students and their parents.

PS&L is committed to resolving challenges around the demographic makeup within educational institutions through market research, digital and traditional advertising, staff development and training, website solutions, brand strategy, video and motion content, live experience events, and a range of enrollment assessments. Leveraging these competent services, PS&L assists institutions in improving enrollment goals and raising brand awareness. Its technology-based solutions support effective digital marketing for improved enrollment while also working with recruiters to improve academic sales skill to increase overall productivity.

After analyzing an organization’s enrollment operations, PS&L’s market research service runs campus environment scans and perception studies to evaluate how best to differentiate institutions within their respective marketplaces. PS&L boosts a client’s market research and marketing with its website development service, enhancing an institution’s advertising campaigns and ability to target specific student populations via personalized enrollment programs. It also designs technical websites for educational enterprises by collaborating with their IT department to integrate an efficient web analytics metric.

“We are a full-service advertising agency supporting numerous educational institutions across the country with a reputation of providing both digital and traditional advertising services based on specific needs,” says Jim Paskill, president of PS&L.

A prominent player in the student enrollment space, PS&L offers paid media solutions such as lookalike audiences and prioritizes people-centric investments to support clients in effectively reaping the benefits of digital enrollment marketing campaigns. This approach ensures the ability to target potential students while strengthening their decision-making power through highly accessible and accurate information on a university. It also emphasizes creating deep connections between a student and the university’s admission counselor or director to strengthen decision-making.

We are a full-service advertising agency supporting numerous educational institutions across the country with a reputation of providing both digital and traditional advertising services based on specific needs

PS&L’s client onboarding begins after comprehensive research and discovery of prospects, followed by the implementation phase. During this stage, PS&L compares a client’s data, inquiries, and the number of registered students to improve the enrollment route across their campuses.

One of PS&L’s successful client engagements is with a school located in Delaware, where it manages the student search, communication flow, and inquiry process. For this partnership, it consistently works with their admissions team to increase student leads and application rates. At the end of last semester, the client successfully improved their internal administration process, boosting admission rates.

PS&L plans to continue encouraging relationship building as a crucial decision-making factor for students and their families. As an organization, PS&L aims to grow students’ trust in colleges and universities by launching advertising campaigns and websites that accurately represent their value.