FTD Educação

In recent years, the need for social isolation has forced educational systems to adopt technology-mediated teaching and learning practices. The adoption of remote learning has brought major challenges to the education sector in Brazil and throughout Latin America. Digital dependence has highlighted inequality as many students lack access to the internet. Undoubtedly, recent years have reinforced the importance of adopting public policies for digital inclusion and partnerships between the public and private sectors.

For the past 120 years, FTD Educação has been driven by the singular mission to transform society through Education.

Over the years, FTD Educação has been able to reinvent itself, utilize technology as one of the ways to expand its presence and develop educational solutions and new technologies. The company has been able to expand teaching possibilities inside and outside the classroom through Artificial Intelligence (AI), gamification, and predictive platforms.

“We seek to drive digital transformation, accelerating the offer of new digital products and services to our education network,” says Ceciliany Alves Feitosa, Director of Innovation, Platforms and Educational Assessment, FTD Educação.

Ricardo Tavares, the Managing Director of FTD Educação.

As a centenary company with a national presence, FTD Educação has become a reference for many generations of students, parents, and the publishing and education technology community.

Today, it develops educational solutions platforms that bring together content and tools for the entire education ecosystem—transforming students and society and creating models for everyone in the educational market. With a growing share of digital sales and more than 3,000 partner schools, FTD Educação is preparing to launch a new “One Stop Shop” model, a virtual environment where consumers can make purchases of different items in one place.

To help schools, managers, teachers, and students achieve their goals and excellent results, FTD Educação works with relevant technological solutions that facilitate the teaching-learning process on its platforms: Iônica, Estuda.com, Consultoria Online and ConteúdoAberto.

FTD Educação also invests strongly in technology, which is certainly another relevant company differentiator. In 2021, the adaptive learning startup Estuda.com, partially acquired by FTD Educação, tripled the number of students on the platform, from 2.8 million to eight million students, with BRL 8.5 million in revenue, and serving 1,300 private schools.

Recently, FTD Educação invested in a rebranding to update its brand. Inspired by the company’s conceptual pillars, the new brand became more modern, digital, and connected to the education transformation movement. It also partnered with Microsoft in 2021 with the goal to launch QuantBot—a 100 percent digital didactic material on robotics, programming, and digital entrepreneurship with interaction through Microsoft’s voice command and cloud.

In recent months, FTD Educação has started to structure open innovation initiatives and strategic partnerships. This guarantees FTD Educação’s and its customers’ access to the best available technologies and boosts new companies in the market.