| | MAY - 20236EditorialThe internet's rapid expansion and the subsequent development of digital communication channels have greatly improved the scope of an institution's global outreach. Add to the mix the widespread presence of students on social networking platforms, and the reason for institutions deploying dedicated marketing efforts like promotional events and activities on such sites is clear--to attract prospective students. Additionally, digital developments are supporting institutions in connecting with prospective and existing students on an increasingly personal level through channels like app-based inquiry systems.To put the spotlight on such key developments in the industry, Education Technology Insights showcases how organizations are leveraging the latest technologies to meet students' expectations and encourage them to enroll in learning programs. The edition features thought leadership articles from Rebecca Shineman, executive director of marketing at York College of Pennsylvania, who speaks on the importance of education marketing leaders understanding the ideal time to develop internal personnel or invest in external partnerships for their digital marketing strategies. Nicole Weis, LPC, LAC, and Carrie Yeager, Ph.D. director of marketing at the University of Colorado, Colorado Springs, shed light on the greater resilience information toolkit program and how its growth has helped promote social support and connections between individuals across the globe.In this edition of Education Technology Insights, we also bring the stories of some of the top education marketing service providers that deliver the best smart student market outreach solutions for their clients. The list includes Agile Education Marketing, which stands out for its methodology to maximize EdTech companies' success by connecting them to educators through comprehensive market insight, high-end integrations, and omnichannel digital marketing services. We hope this edition assists you in finding the ideal education marketing service providers that will deliver effective and high-quality solutions that will greatly improve an institution's student enrollments. Let us know your thoughts!Equipping Educators with Smart Market InsightsTina RosenEditor-in-Chiefeditor@educationtechnologyinsights.comCopyright © 2023 ValleyMedia Inc., All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher thereof.MAY - 01 - 2023 Vol 08 - Issue 15 (ISSN 2644-2825) Published by ValleyMedia Inc.To subscribe to Education Technology InsightsVisit www.educationtechnologyinsights.comEditor-in-Chief Tina RosenEditorial StaffAndrea FrancisJohn SmithRosalind JacobsJem ElizabethRichard Taylor Rose DcruzVisualizersAsher BlakeJames D. PhillipsDisclaimer :*Some of the Insights are based on our interviewswith CIOs and CXOsEmailsales@educationtechnologyinsights.comeditor@educationtechnologyinsights.commarketing@educationtechnologyinsights.com
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