| | MAY - 202319CXO INSIGHTSBy Joseph Miller, Vice President for Enrollment Management and Marketing, Winthrop UniversitySETTING ENROLLMENT STRATEGIES ANDEXPECTATIONS IN A POST-COVID ENVIRONMENTIn higher education, the practice of teaching and learning is the missional core of our educational enterprise. What's more, as learning organizations, we become scholars, practitioners, and students of our own campuses and experiences. For example, higher education has abundant opportunities to analyze and evaluate experiences to help improve processes, accelerate efficiencies, and learn new ways of optimizing the business of our profession. Likewise, there are abundant technologies on the market that allow higher education practitioners to conduct such analysis. And, there are no shortages of opportunities.For instance, the COVID-19 pandemic provided learning opportunities across our campuses and within our profession. As institutions begin to reset from the previous years of the COVID-19 pandemic, enrollment managers (in Joseph Miller
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