| | JANUARY FEBRUARY 20256EditorialThe education marketing landscape is driven by a blend of evolving technology, shifting consumer behaviors, and heightened competition among institutions. As digitalization progresses, marketers within the sector are utilizing advanced tools and platforms to engage potential students in increasingly personalized and impactful ways.Students today expect tailored experiences, and educational institutions are responding by using data-driven strategies to craft personalized communication. By utilizing tools such as customer relationship management (CRM) software, schools segment their audiences and deliver customized messages that resonate with prospective students and their families. This approach helps build stronger connections while increasing engagement.Storytelling has also emerged as a powerful tool for schools to engage with their audiences. This involves moving beyond promoting academic programs to sharing compelling stories about their campuses, faculty, alumni, and students, using real-world experiences and success stories to emotionally connect with them. For example, video content has become essential in education marketing. Students want to see firsthand what campus life is like, what academic programs entail, and how the institution fosters personal and academic growth. As a result, virtual campus tours, interviews with faculty, and testimonials from current students and alumni can be highly impactful. In this age of peer influence and online reviews, it is expected that students increasingly turn to social proof--alumni success stories, student testimonials, and user-generated content (UGC)--to inform their decisions. User-generated content (UGC), including Instagram posts, YouTube videos, and student blog entries, allows current students and alumni to share their authentic experiences. This kind of content is often considered more trustworthy than traditional advertising, giving potential students a genuine look into the institution's culture and academic offerings.Furthermore, artificial intelligence. (AI) has become a critical tool in education marketing with AI-powered chatbots helping institutions constantly engage with students, answer questions, and provide relevant information. They can also use AI-driven analytics tools to better understand student behaviors and preferences, helping refine marketing strategies and improve conversion rates. For institutions willing to adapt to these trends, the opportunities to connect with students are endless.Let us know your thoughts.Transforming Education Marketing with Technology and PersonalizationTina RosenEditor-in-Chiefeditor@educationtechnologyinsights.comCopyright © 2025 ValleyMedia Inc., All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher thereof.JANUARY - FEBRUARY - 2025, Vol 10 - Issue 01(ISSN 2644-2825) Published by ValleyMedia Inc.To subscribe to Education Technology InsightsVisit www.educationtechnologyinsights.comEditor-in-Chief Tina RosenEditorial StaffAndrea FrancisJohn SmithRosalind JacobsJem ElizabethRichard Taylor Rose DcruzVisualizerKevin ParkerJames D. PhillipsDisclaimer :*Some of the Insights are based on our interviewswith CIOs and CXOsEmailsales@educationtechnologyinsights.comeditor@educationtechnologyinsights.commarketing@educationtechnologyinsights.com
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